| | Disseminating Geriatric Content to Specialty Nurses: The Web Fellow ProjectLog on to the Web site of the American Association of Nephrology Nurses (ANNA), and you will see, on the left-hand navigation bar, a link to “Spotlight on Older Adults.” This feature is the result of the Geriatric Web Fellow program, a key initiative within the Nurse Competence in Aging (NCA) project, designed to increase geriatric nursing competence by reaching out to members of the nation’s specialty nursing associations. Thirty-three associations of the 55 participating in NCA have appointed Web Fellows and are committed to maintaining an older adult focus on their Web sites. Disseminating Geriatric Content on the WebGeroNurseOnline.org has had more than 580,000 visits since its launch on July 6, 2004. Approximately 200,000 of these are from unique visitors. In 2007, there was an average 32,000 visits per month to the Web site. The average visitor views roughly 4 pages per visit, and visitors come from all 6 of the world’s habitable continents. The Web site has been accessed from nations such as Iran, Ethiopia, and the Northern Mariana Islands. Approximately 47% of all visits to GeroNurseOnline come from bookmarks or visitors typing the site’s URL into their browsers, meaning nearly half of all visitors are aware of GeroNurseOnline. GeroNurseOnline.org, was selected as a Silver Award winner of the Spring/Summer 2005 and Spring/Summer 2006 World Wide Web Health Awards, given in the category of online health promotion/disease and injury prevention information. In addition, the Hartford Institute continues to proudly display the Health On the Net (HON) seal of approval for the GeroNurseOnline Web site. The HON seal demonstrates GeroNurseOnline.org complies with the HON Principles. Hartford Institute clinical content previously found on www.GeroNurseOnline.org can now be found at www.ConsultGeriRN.org. The Web Fellows concept was incorporated in the design of NCA to ensure that the accomplishments of the larger initiative would be sustained through geriatric “homes” on each nursing association’s Web site. Some of the associations had conveyed geriatric information to their memberships before joining NCA, but for those and others, the support and funding received from NCA have enabled them to consolidate their approach and to make geriatric content a priority. Use of Web Fellows to disseminate information about care of older adults to specialty nurses reflects the increasing importance of the Web as a medium to provide clinically relevant content to practicing nurses. The Web Fellows proved to be a successful vehicle for ensuring that geriatrics had a presence in this medium. Associations that have appointed Web Fellows are committed to the project and have been quite productive. This article provides an overview of the Geriatric Web Fellow program and highlights the activities of 3 specialty associations in creating the Web Fellow position and in developing and sustaining geriatric content on their associations’ Web sites. Background  The Web Fellow concept was derived from a project known as Science of Aging Knowledge Environment (SAGE KE), funded by the Ellison Medical Foundation from October 2001 to June 2006. The SAGE KE site is available as an archive (http://sageke.sciencemag.org/). SAGE KE was Science magazine’s online resource for researchers in the field of aging. Its mission was threefold: to deliver high-quality information on research in the field of aging and related disciplines; to provide tools for more efficient searching and retrieval of information; and to create a setting in which researchers feel encouraged to share information and engage in discussion. The site used scientists, designated and reimbursed as Web Fellows, to perform a number of tasks to keep the project current and useful. Similarly to the SAGE KE project, the NCA project uses specialty nurses as Web Fellows to perform tasks related to preparing and customizing association geriatric content and materials for the association Web site, to link the association Web site to geriatric material relevant to association members on other Web sites, and to link association content to www.GeroNurseOnline.org (Hartford Institute clinical content can now be found on www.ConsultGeriRN.org), all with the goal of meeting the specific needs of specialty nursing association members. See sidebar Disseminating Geriatric Content on the Web on page 30. The World Wide Web is a growing source of information and educational modules for specialty nurses. Associations have markedly expanded their Web-based offerings, reflecting both requests from members and recognition that, at best, only 20% of members attend national nursing association conventions. There is strong evidence that specialty nurses are increasingly using the Internet for their information about best practice and patient care. As one example, a membership survey conducted by the American Academy of Nurse Practitioners (AANP, April 2006) revealed that 68% of members use the Internet daily, up from 45% in 2003. Currently, 72% of members use e-mail daily, an increase from 54% in 2003. Nurses also report that the most dramatic increase in Internet use is directed toward seeking information that directly influences the care that they deliver to patients. In recognition of their members’ increased reliance on the Internet, national associations are increasing the use of the Internet as the source through which they diffuse information to their members. In addition to other communication strategies (e.g., annual conferences, newsletters, journals), specialty nursing associations are using their Web sites and links to other Web sites to distribute educational materials that impact the practice of their members. The GeroNurse Web site (www.GeroNurseOnline.org) underscores the importance of Web-based materials to practicing nurses. Thus the Internet is emerging as the main means of communication for specialty nursing associations with both their members and nonmembers who turn to the specialty association for authoritative resources related to their practice. Recognizing the increasing importance of the Web as a medium to provide clinically relevant content to practicing nurses, it was anticipated that Web Fellows designated within specialty associations would prove to be a successful vehicle for making geriatrics a sustained activity for those associations. Associations participating in the NCA project were approached as to their interest in appointing a Web Fellow. Web Fellows could be volunteers or paid staff, nurses or technical specialists. Associations were encouraged to devise their own names for the geriatric sections of their Web sites. They were asked to make the geriatric information accessible within 2 or 3 clicks of their homepages. NCA supplied banner headlines, a Web consultant to help develop templates for the pages if needed, and a grant of $1000 per year for 2 years to cover costs. One of the first steps for any association is to link to GeroNurseOnline, NCA’s signature Web site, which includes information directed toward all practicing professional nurses, irrespective of specialty. If the Web Fellow did not have specific geriatric knowledge, he or she was advised to communicate with others in the organization, for example, the geriatric special interest group, to obtain the right information. To help keep the Web sites fresh, the Hartford Institute sent periodic content updates about new materials or products developed by the Hartford Institute and available on GeroNurseOnline. Updates were phrased to draw attention to the content, for example: “Do your members know about depression in older adults?” and “Does iatrogenesis impact the care you provide to older patients?” This content could be copied directly onto the associations’ Web sites or linked to GeroNurseOnline. Highlights from Web Fellow Activities  American Nephrology Nurses’ Association The American Nephrology Nurses’ Association (ANNA; www.annanurse.org) has put its older adult link on its home page, on the left-hand margin, creating a permanent place within the association’s Web site. In ANNA’s case, the “Spotlight on Older Adults” begins with a welcome letter from Web Fellow Terran Mathers, DNS, RN, who invites the association’s 12,000 members to consider that “an aging population and kidney disease are global concerns.” From there, visitors have access to links to a wide array of information and information sources on caring for older patients. Dr. Mathers, a nephrology nurse for 27 years and founder of the ANNA chapter in Mobile, Alabama, is a volunteer Web Fellow. She teaches community nursing, psychiatric nursing, gerontology, and nutrition at Spring Hill College in Mobile. In October 2004, she attended the first meeting of the NCA project and found that its goals tied in with ANNA’s goals of better integrating gerontology into its meetings. “The organization has always tried to talk about the older population, but NCA brought it to the forefront,” says Dr. Mathers. “Any nurse needs to know first what is normal to distinguish what is abnormal; and, with older adults, kidney problems can present in different ways.” She adds that, with the older adult, hypertension and diabetes are common chronic illnesses that can cause kidney problems, although there is also some loss of kidney function with normal aging. To set up the ANNA older adult page, Mathers looked at what other associations had done and shared her ideas with ANNA’s executive director and the Web site overseers. The result was a Web page that lists many resources, including links to ANNA’s own resources as well as GeroNurseOnline. The Web site includes the “Try This” series of assessment tools produced by the Hartford Institute, information about upcoming meetings, and a “Focus of Care” section that highlights gerontologic care of significance to older nephrology patients. The association has added to its existing information on long-term care learning modules, “End-of-Life Decision-Making and the Role of the Nephrology Nurse” and “Stage 5 Chronic Kidney Disease—Hemodialysis in the Long-Term Care Setting.” The newest modules are those dealing with depression and chronic illness. All of these may be obtained by clicking on “ANNA Resources” under the GeroCare Links column. The best thing about the new site, says Dr. Mathers, is that the information is fresh even though maintenance of the site is minimal. Like other NCA members, ANNA draws heavily on resources from other organizations. It has advertised the site through a booth at its annual nephrology nursing conference and in the bimonthly ANNA UPDATE booklet by means of a cover story. Feedback has been overwhelmingly positive. Asian American Pacific Islander Nurses Association A relatively small association, the Asian American Pacific Islander Nurses Association (AAPINA; http://www.aapina.org/) packs a big punch with its “Gero Site.” Melen McBride, PhD, RN, is both volunteer Web Fellow and newsletter editor for the growing association of 200-plus members, which launched its gero-page of the organization Web site in early January 2007. When AAPINA decided to become part of the Web Fellow program, Dr. McBride was the logical choice to develop the geriatric component of the site. Based in Manhattan Beach, in Los Angeles County, California, Dr. McBride is associate director emeritus and a gerontological nurse consultant who continues to work at the Stanford Geriatric Education Center, Stanford University. The webmaster for the larger AAPINA Web site, Asako Katsumata, a doctoral student at the University of Illinois, serves as a second Web Fellow, providing the technological expertise. To ensure that the site would be maintained once it was launched, the AAPINA board agreed to form a geriatric interest group within the organization, so that group members could contribute information on an ongoing basis. Since she completed the basic design of the geriatric Web component, Dr. McBride has focused on seeking new information to post. “We have a very mixed group in terms of practice areas, so it’s important that our members have access to very basic information about normal changes in aging and assessment issues to help them when they encounter an older patient,” she says. Like ANNA, AAPINA has chosen to include a link to its older adult page on the homepage’s left-hand navigational bar. Once in the “Gero Site,” visitors can view events at universities around the country, resources, a bibliography, links to enable networking with geriatric experts, and a feedback form. A key focus of Dr. McBride’s work is health literacy, an important need among the Asian American and Pacific Islander patient population. She points out that just being Asian or Pacific Islander does not necessarily make an Asian American or Pacific Islander nurse culturally proficient especially among the 50 to 60 Asian American ethnic groups. “There is limited English proficiency for many patients, and education must often take place in their own language,” says Dr. McBride, who developed the section on ethnogeriatrics for GeroNurseOnline.org. “There is also a need to appreciate the relationship of cultural beliefs to the ability of older persons to be active participants in their health care.” Thus Dr. McBride has posted materials on the Web site that link nurses to resources at the Stanford Geriatric Resource Center, a federally funded training center on ethnogeriatrics. Its educational programs and resources focus on health, aging, and cultural issues of older ethnic minority groups including Asian American and Pacific Islander elders. For some members who are living in intergenerational homes or who are long-distance caregivers, even overseas, the information serves a personal as well as a professional purpose. Dr. McBride indicates that members are astounded by the amount of information on the site. Academy of Medical-Surgical Nurses For associations that have a significant amount of geriatric educational material to distribute, the Web Fellows program has created a supportive environment in which to assemble that information and bring it to their memberships in a comprehensive way. The Academy of Medical-Surgical Nurses (AMSN; http://amsn.inurse.com), one of the earliest groups to join NCA, is such an organization. During the course of the project, the organization has grown from 4000 to 6500 members, due largely to a movement by hospitals to certify more medical-surgical nurses in their effort to achieve magnet status. The AMSN has appointed a volunteer Web Fellow, Joan Waldron, who works closely with the association’s webmaster. Now that the geriatric page is up and running, Ms. Waldron spends about 4 hours a month keeping it up to date. The geriatric part of the Web site is found by clicking the “Resources” tab on the top of the homepage. “We all knew we were taking care of older patients, but the Web Fellow program gave us ideas on how to get the word out,” says Sally Russell, education director of AMSN. “NCA gave us a structure.” Ms. Waldron communicates regularly with a Web-planning committee and with Ms. Russell to ensure that the site addresses any new initiatives in the association or relevant legislation. Much of AMSN’s geriatric content and its links are provided by a geriatric special interest group, which is also working with the association’s board of directors on drafting statements about the group’s beliefs about taking care of the older adult. According to Ms. Russell, the AMSN has always strived to inform its members of issues pertaining to care of the geriatric patient or to Medicare/Medicaid changes. However, she credits NCA with making available such resources as the “Try This” series and other links that would have taken much time and effort to research from scratch. Education about the older adult is especially important for medical-surgical nurses, says Ms. Russell, because they tend to see older adults as sick and often poor, because that is who comes to the hospital. However, many people are living longer in the community, and part of the association members’ goal must be to keep them there. As an example, Ms. Russell says that nurses might forget to look for melanoma in an older person because they assume that an 80-year-old’s skin is supposed to look different from a younger person’s skin. “There is a lot of education that is still needed about what are normal versus abnormal changes in aging,” she says, adding that the association is growing so quickly, there is a new crop of nurses at each annual meeting with whom to share this education and new information. There is much evidence that members are using the geriatric resources on the Web site, says Ms. Russell, especially from the number of members who request contact hours after having read geriatric journal articles there—which is much higher than it was 5 years ago. The association hopes to add more specific geriatric content to the page as well as videos and more interactivity. Challenges to Implementing the Web Fellow Program  Implementation of the Web Fellow program has not come without challenges. One of the main goals of this project was to provide a permanent home where specialty association members and visitors could find content on older adults. At the project’s start, each specialty association was at a unique stage—and in some cases an early stage—in the development of its Web site. Some associations had content on their Web sites related to care of older adults, but it was spread out and difficult for members and visitors to locate. Some associations had difficulty trying to fit a “geriatric page” within their Web sites, feeling that it would not work to focus on one specific area or population group, while not mentioning other areas. Other challenges related to designating the appropriate person as the Web Fellow. Many NCA associations have small staffs, and associations have established varying procedures for appointing Web Fellows, who are typically volunteers. It has been difficult at times to recruit and retain Web Fellows. Once Web Fellows have been designated, another challenge has been in creating the geriatric web page on the association Web site. For many associations, the Web Fellow project has involved a collaborative or team effort among various committees, board members, volunteers, and staff members, which, in some cases, has created delays in getting the project going. For those associations with management companies, Web Fellows have at times been appointed from a combination of the management company and the association itself. In these cases, associations have juggled various priorities, and sometimes the development of a geriatric page was delayed. Finally, some of the associations believed the project would take more manpower and resources than they had. Some associations were intimidated by the technical aspects involved in developing a Web page, and some did not have direct control over certain technical aspects of their site and had to work to convince others to put the time and resources into building their geriatric Web pages. The continued communication among the Web Fellow teams, leadership within the associations, and the NCA staff has been essential in aiding in the development of this project. Conference calls and one-on-one consultations with associations have advanced the progress of the project. To assist with the development of many of the pages, The Hartford Institute for Geriatric Nursing with the assistance of a Web consultant, built individualized templates that could be tailored to and added to associations’ pages to aid in moving forward their Web Fellow projects. There was always an emphasis on individuality and the awareness that every association was unique and had its own goals and look, and that the geriatric pages should reflect this. As of the writing of this article, the vast majority of NCA members have appointed Web Fellows, and the appointment of such Fellows within specialty nursing associations has proved to be a successful vehicle for making geriatrics visible and a sustained activity for those associations. YAMILEE BAZILE, BA, is director of communications at The Hartford Institute for Geriatric Nursing, New York University College of Nursing, New York. MATHY MEZEY, EdD, RN, FAAN, is a professor and director at the Hartford Institute for Geriatric Nursing, New York University College of Nursing, New York. TERRAN MATHERS, RN, DNS, is an associate professor at Spring Hill College, Mobile, Alabama. MELEN MCBRIDE, PhD, RN, is associate director of the Stanford Geriatric Education Center, School of Medicine, Stanford University, Palo Alto, California. SALLY RUSSELL, MN, CMSRN, CPP, is education director at the Academy of Medical-Surgical Nurses, Pitman, New Jersey. PII: S0197-4572(07)00317-5 doi:10.1016/j.gerinurse.2007.10.012 © 2007 Mosby, Inc. All rights reserved. | |
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